It always surprises me how much money you can make by selling other people's stuff on the Internet. The real numbers never truly hit you until you fill out your taxes. Eight years in and the numbers still shock me. Always.
More than the numbers, what really amazes me the most is the lifestyle one can achieve from online marketing. You can be your own boss, work your own hours, carry out your business from anywhere in the world you want to live. You can create automatic marketing systems that work 24/7/365 days of the year. Earn money even when you're sleeping, vacationing or out enjoying a gourmet meal at your favorite restaurant. Total freedom.
So is it any wonder then why I am constantly analyzing my whole marketing structure to figure out what is working and what is not working? Finding out just what strategies are giving me the best returns on my efforts and time. And I am constantly trying to discover just what I can do to increase my affiliate sales and online traffic.
It basically means breaking down your online marketing into its core elements and examining each one with close scrutiny. What can be improved? What can be eliminated? What needs to be redesigned? Any serious online marketer must be actively working on these core elements to stay competitive in the affiliate game.
With these thoughts in mind, here are some simple marketing strategies that can affect and contribute to your success for selling affiliate products on the web. Marketing factors that should always be at the back of your mind, influencing your every move.
1. Quality Content
People use the web to find quality content or information. Always remember this fact and apply it to each step of your marketing plan - give your visitors quality content and you will succeed online. There are no ironclad guarantees, but get this one step right and you will probably make money online.
Design your website and your webpages around quality content. Useful, relevant content will give people a reason to come to your site and also give them a reason to return. Provide good information first and let the sale or selling be secondary. People do not like a pushy salesperson, not in real life and not on the web. Develop a friendly, helpful relationship with your potential customer and you will succeed.
2. Keyword Driven
The Internet is keyword driven. These are words or phrases people type into search engines to find what they're looking for on the web. They are also your keys to online success if you're going the SEO route, picking the right keywords will be your main starting point.
Professional marketers use keyword software like Brad Callen's Keyword Elite to research and find their profitable keywords, but there are many free tools/sites which you can find online to help you do your keyword research - Seobook.com is a good one. Daily monitoring of your major keywords is also important to keeping them in the top positions. Any movement downwards should spark more link and/or content building immediately.
Keep in mind, Google, which controls 60 percent of the web's search traffic, is also a great source of information on your keywords. Use Google to search the sites in the top 10 spots for your keywords; also check Google for the Paid Ads related to your keywords and monitor these ads over a period of time to see which ones are profitable. Do your keyword homework and your affiliate marketing will be a lot easier.
3. Niche Focused
If you're into affiliate marketing, you must concentrate your efforts on small niche markets where the competition is not too stiff. Choosing the right niche markets is vital to your affiliate success. Demand should be high and/or you're selling a high-ticket custom item.
Once you have chosen your particular niches, concentrate on dominating these in all the search engines. But don't forget that the fastest and sometimes the most profitable way to tackle a niche is through PPC (Pay Per Click) advertising - especially if there is little or low bidding on your keywords. Google Adwords, Yahoo Marketing, Microsoft AdCenter... should be explored and tried.
4. List Building
The power is always in the list. Make sure you collect the contact information of your site's visitors. Offer free ebooks, guides, special deals or bonuses... to get your prospects to opt-in to your AR follow-up systems. Studies have shown that people usually don't buy until the six or seventh follow-up.
I like building hundreds of micro-lists for all my major promoted affiliate products. These follow-ups with specialized information and special deals, coupons and bonuses will increase your sales.
5. Traffic
Obviously, traffic is one of the key elements to earning money online mainly because without traffic you're dead in the water. You must explore all avenues to generate quality traffic to your affiliate links. These sources are always changing; blogging and social bookmark sites are very important now. So too are video and audio formats so make sure you use them in your marketing.
Article marketing has worked extremely well for me and it is, along with search traffic, the main reason I can earn income online. A simple marketing technique that still works because articles will bring targeted traffic to your site or sites.
6. Conversion Rates Are Crucial
In affiliate marketing or in any kind of marketing, your conversion rates are crucial to your success. You can get all the quality traffic you want but if you can't turn those visitors into a sale, it's game over.
Your sales pages or content must convert into a sale in order for you to succeed. With affiliate marketing it is a little trickier because not only do your pages have to "pre-sell" the affiliate product but the landing page/site where you send that traffic must also convert into a sale.
However, I have discovered one of the keys to high conversion rates has nothing to do with landing pages, sales pitches, etc., but has to do mainly with which products that you decide to promote. You must thoroughly research your affiliate products and ONLY promote the top quality brands in your niche and you will have much better success. Also choosing products that are only available online will increase your conversion numbers; so too will promoting products that offer special discount coupons and deals.
7. Multiple Streams and Residual Income
Any serious online marketer will leverage their traffic and marketing by promoting many different products and services. They will develop different sources of income from their sites with affiliate links, Google Adsense, paid advertising, partnerships... are all used to develop multiple streams of income. It one should dry up, there are countless others still producing income.
I have found the major third-party affiliate networks like Commission Junction, LinkShare, Shareasale, Affiliate Window, Amazon are really good for finding and promoting products online. These sites will handle all the record keeping and sales stats for you. Plus, they send your monthly checks to you like clockwork. All you have to worry about is providing quality traffic to your affiliate links.
However, like any professional marketer, I save my special promotions and efforts to affiliate products or services that will give me a high return on my marketing efforts. Mainly, I only promote high-ticket items or products that will give me residual income. Make one sale; get paid time and time again. I also like forming partnerships with companies so that I get a percentage of the sales for the life of any client I refer. Those arrangements have special priority for the obvious reason they give me long-term residual income.
8. Testing Will Show You The Money.
Perhaps, like in those multiple-choice exams, there is one sticking point. You can check-off "None of the above" if you don't apply one thing for all of the "success strategies" listed above.
You Must TEST Everything.
You must constantly test and track what is working and what is not? Which traffic is converting? Which keywords are converting? Which products are converting? Which niches are profitable... you simply must TEST and KNOW which factors are working in your online marketing structure? Unless you test and track everything you will be marketing blind, and that's no way to run an online business.
I have found Google Analytics to be extremely helpful for testing and improving your conversion rates. I am also a firm believer in the daily reading of your traffic logs and stats... these places will show you where the real money is hiding. Use this information to improve your traffic and sales.
Like any endeavor, the more knowledge you have, the more successful you will be in reaching your goals. This is especially true for affiliate marketing on the web. And always remember, affiliate marketing does take some work and time to set-up, but the rewards are extremely rewarding. I hope you will use some of the marketing tips I have given you so you can experience these rewards for yourself.
About The Author:
The author is a full-time web marketer who owns and runs numerous websites, including two sites on Internet marketing. He contributes his online affiliate success to using the best Internet Marketing Tools and his proven strategies at List Building
Copyright (c) 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Want a recession proof way to make money? If you are afraid that you might lose your job because of the poor stock market and financial crisis, you should find another source of income as a backup. Set up your own business or start to make money working online. Do something to improve your financial situation.It never fails to buy insurance for your source of income.
You can try the following for alternative sources of income
- Get another part-time job
- Give Tuition if you are a graduate (this is almost recession proof as families always pay good money for good tutor for their children’s education)
- Set up a business
- Invest in real estate to get rental (You will need to have a lot of upfront cashflow)
Of the 4 suggestions, most people will likely get another part-time job because it is the most familiar to them.
Have you wondered why most people keep working harder but never make a good life out of their hard work?
There was a very hardworking tree cutter who worked more hours than all his fellow tree cutters. He started in the early morning and barely rested in the day and worked through to the night. He did this for exactly 90 days but he did not manage to cut more trees than any of this fellow workers.
The fellow workers were surprised so they went over to see why the hardworking one was not doing right. They came over and watch him doing his work. They realize that the tree cutter needed 5 chops to make a deep mark when they only needed one because his axe was worn out and the tree cutter never took the time to sharpen his axe.
So if you want to make money, make sure you work smart.
Do not get a part-time job to give yourself an alternative income. You want any alternative income which last you for a lifetime.
Most business would need a lot of time and money. For a start, you can try internet marketing.
If it is low cost and very easy to learn. It is ideal for newbies who want to learn to make more money at low cost. Make money working online.
One of the biggest problems faced by webmasters and blog owners is the need to constantly produce fresh content that is useful and relevant to the theme of their site. By filling this huge need, with a little preperation anyone can take advantage of the situation and work online from home while earning good money for doing so.
What I am talking about doing is the idea of making money by writing articles for websites and blogs. There are literally millions of these sitting idle right now because the owners cannot keep up with them.
You really see this with blogs that are started and then abandoned again almost as quickly. Using a blog to earn an income is a great idea, but often when they get started people realize that keeping it going and adding to it consistently does require work. This is one of those areas where to be successful you need to take action on a consistent basis.
What that means is that by adding fresh content to it that would attract a reader to come back over and over. The only way to make money on the Internet today for a website or blog owner is to get traffic to their site and then sell them a product.
Unless you are willing to purchase traffic you have to find organic ways to do it, and articles are one way that has proven to be effective in the past. As search engines constantly look to see new content on sites, they will remain their effectiveness for a long time to come.
Perhaps the ideal way you can write and work online from home is to become a recognized expert in a niche you have chosen carefully and can provide useful information in. You may already have knowledge in areas that you can begin writing about and get paid for. Developing a name as an experienced and credible author can happen very quickly if you carefully choose the niche you work in.
If you can write articles without having to spend a lot of time researching content you can make a full time income working online from home doing it. Of course the trick is to build a customer base and this is true with any business.
You do this by hanging out in places where people can find you. Social networking is one way to do this, discussion forums work very well, and having a blog of your own works too. Having a blog of your own is an actual way to let potential customers see some of your work before they pay you to write for them.
For as long as there is a need for content there will always be a guaranteed way for you to work online from home as a writer. If you enjoy this sort of thing you can make a tremendous amount of money doing it.